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Published on April 8th, 2010 | by Ledger Online

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"20 Years of Smiles"

“20 Years of Smiles”

It has been 20 years since Dr. Rosenberg opened the doors of Rosenberg Orthodontics. He started his practice in 1990 with two small offices in Wethersfield and Canton. Over the past 20 years, Rosenberg Orthodontics has expanded to include locations in Newington and West Hartford and new, larger locations in Canton and Wethersfield. Throughout the years, Rosenberg Orthodontics has maintained a strong commitment to its patients by providing high-end service and excellent treatment results in a timely manner. Rosenberg says the office “strives for the friendly and personable service you find in Nordstroms and Disney.”

Growing into one of the largest orthodontic practices in New England, Rosenberg Orthodontics offers patients more than beautiful smiles. Simply put, each office is a fun place to be. Each patient’s chair has an individual video game console and television. In the waiting rooms, there are internet stations, arcade games and even a self-service coffee and tea bar. Dr. Rosenberg displays photographs of patients’ beautiful smiles on the walls of his four offices, fondly referred to as “the walls of fame”.
The fun is not limited to inside the office. Rosenberg Orthodontics has reached out to the communities by hosting several charitable events each year. For close to 20 years, Rosenberg Orthodontics has raised money and collected food and clothing for several deserving entities, such as “Boundless Playgrounds”, “House of Bread,” Juvenile Diabetes, “My Sister’s Place” and many others. “As a parent, I want to make a difference in the lives of young people in the area,” he says. Rosenberg Orthodontics directs its charitable efforts toward organizations that help children. Dr. Rosenberg works in conjunction with elementary school students from 5 local towns to sponsor a reading enrichment program that includes a pizza party at the conclusion of the program. During the school year, Rosenberg Orthodontics sponsors many sports teams, school plays and community events. This summer Rosenberg Orthodontics is joining the fight to cure autism by raising money and walking for the ‘Autism Speaks’ Foundation. Joining “Team Rosenberg Orthodontics” are patients, staff members, families and friends. Together they hope to raise over $10,000 towards autism research.
To celebrate their 20th year, Rosenberg Orthodontics is hosting a family fun day and barbecue, to raise money for The Bridge Foundation, an organization providing shelter and psychological services for youth and families. The celebration, planned for September, will include free food, music, games and prizes. During that month, Dr. Rosenberg will donate $100 for every child who starts orthodontic treatment. “I’m convinced that people want to perform charitable work. Many people, however, don’t have the vehicle to do good deeds. I try to provide the vehicle to make good deeds possible,” he says. Dr. Rosenberg treats needy children at little or no cost. He volunteered his time for over 10 years at the Connecticut Children’s Hospital as the senior orthodontist on a team of medical specialists. The team treats children with facial deformities.
Dr. Rosenberg has been involved in teaching orthodontics to doctors-in-training at the UCONN Dental School. For many years, he has lectured on orthodontics and Invisalign to dentists, hygienists, and dental assistants. Recently, Rosenberg Orthodontics branched out even more in orthodontic education. The Wethersfield location is now home to the Greater Hartford Orthodontic Assistant Training Academy, an eight-week state approved program that provides students with the necessary tools to work chair-side in an orthodontic practice.
Rosenberg Orthodontics is planning further expansion to 21 North Main Street in West Hartford, the building known as the “Old YMCA”. “I’m excited about our newest move. I played sports here and brought my children here for their activities. Now I get to make others smile here,” Rosenberg says. The new office will be open in July, 2010.
Rosenberg Orthodontics has four orthodontists. Along with Dr. Rosenberg, who is from West Hartford, Dr. Janel Johnson, from Auburn, Massachusetts, has been with Rosenberg Orthodontics for 13 years. Dr. Daenya Edwards, from Toronto, Canada joined the practice four years ago. Dr. Meghan Alexander, from Newfoundland, Canada, is finishing up her first year. Although the staff is large at 35 people, the closeness and family atmosphere of this group is apparent.
Rosenberg Orthodontics is accepting new patients, and offers a free initial consultation. To set up a visit or to learn more information, please visit its website at www.RosenbergOrtho.com.



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