US/World News

Israel’s Sodastream to air $4 million Super Bowl ad

( Sodastream, the popular Israeli carbonated drinks company, has announced that it will kick off its 2014 advertising campaign with a $4 million Super Bowl ad for the second year in a row. “The Super Bowl is a proven venue for Sodastream to deliver our beverage revolution message to over 100 million viewers, empowering consumers to enjoy a smarter, ‘better-for-you’ alternative to packaged soda,” Sodastream CEO Daniel Birnbaum said in a statement. Headquartered near Tel Aviv, Sodastream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.

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