US/World News

Scarlett Johansson to represent Israel’s SodaStream

(JNS.org) SodaStream, the popular Israeli carbonated drinks company, has announced that Jewish-American actress Scarlett Johansson will be its “global brand ambassador” in a new multiyear contract. Johansson, 28, who was named Esquire Magazine’s “Sexiest Woman Alive” in 2013, will kick off the new partnership by appearing in SodaStream’s upcoming $4 million Super Bowl ad.

“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” Daniel Birnbaum, the CEO of SodaStream, said in a statement.  Headquartered near Tel Aviv, SodaStream offers devices that allow consumers to use regular tap water to create homemade carbonated beverages. Last year, the company generated more than $436 million in revenue.

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