Bruce H. Goldsmith

NEW YORK, N.Y. – Bruce H. Goldsmith, president of Baronet Coffee of Hartford, has assumed the top spot at the National Coffee Association of U.S.A. (NCA), the chief trade group for the U.S. coffee industry. As chairman of the NCA Board of Directors, the West Hartford native will lead the NCA in its role as advocate, educator, and service provider to a membership that represents over 90 percent of U.S. coffee commerce.

“I am privileged to take on this responsibility as the NCA enters an exciting new era in its honored history,” said Goldsmith. “The continued momentum of the organization’s 2011 Centennial, propelled by a visionary new president and CEO, will throttle up the NCA as we pursue new directions in relevance, impact and value as a dynamic, inclusive and forward-looking organization that serves all whose livelihoods are connected to coffee.”

Goldsmith has served on the NCA Board of Directors for six years, most recently as vice chairman from 2012 to 2014. He has brought to the NCA more than 28 years of experience in the coffee industry at Baronet and Procter & Gamble.

Goldsmith became president of Baronet Coffee in 1999 after serving as executive vice president during his 25 years in the family business. The enterprise dates back to 1915, when Isadore and Nathan Goldsmith brought their coffee-making process to the streets of New York City by founding the Manhattan Coffee and Sugar Company and then, in 1947, to the business community of Hartford through the purchase of the Baronet coffee business. Under Bruce’s stewardship, Baronet has developed its specialty coffee program, expanded sales nationwide and internationally, doubled its manufacturing capacity, and successfully entered the single-serve coffee market.