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Expert shares tips on promoting legacies

At the Fundraising Academy session (left to right): Presenter Gail Littman; Michael Johnston, Foundation president and CEO; Deborah Rothstein, Foundation VP Philanthropy; and Sue Kline, Grinspoon Foundation director of Create a Jewish Legacy.

WEST HARTFORD – Local agency and synagogue staff and lay leaders learned how to use print and electronic media to steward future legacy donors at a recent Fundraising Academy session sponsored by the Jewish Community Foundation in West Hartford.
Gail Littman, vice president of Endowments and Communications at the Jewish Community Foundation of San Diego and Sue Kline, director of Create a Jewish Legacy at the Harold Grinspoon Foundation in Springfield, Mass., led a workshop focusing on ways for organizations to market legacy giving to their constituents.
Littman highlighted the use of testimonials from current donors in print and as an oral presentation – i.e., in a video – as an effective way of spreading the message of the organization and encouraging others to give. She also advised combining different groups of donors, such as annual donors and legacy donors in informational sessions to promote different types of giving across groups.
Leave a Jewish Legacy is a results-oriented, multi year program sponsored by the Jewish Community Foundation to promote bequest and legacy giving across the greater Hartford Jewish community. Each participating organization receives advanced training, individual coaching and marketing support. Together, local agencies and synagogues are working toward a common goal of building legacies and endowments.

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