US/World News

Starbucks may buy stake in Israel’s SodaStream

(JNS.org) American global coffee giant Starbucks is reportedly in talks with the Israel-based SodaStream beverage-carbonation company to buy a 10 percent stake in the company, Globes reported. Sources indicate that both sides are close to announcing the deal, which would value SodaStream at $1.1 billion, 30 percent above its current market price of $850 million. According to the report, SodaStream is looking for a partnership similar to the one between coffee machine maker Green Mountain Coffee and Coca-Cola, where the two companies are collaborating on their own home carbonated beverage machines. “Collaboration with Starbucks would give SodaStream a distribution platform and marketing incentives, such as sales campaigns and special flavors for Starbucks customers,” the Globes report said.

SHARE
RELATED POSTS
Jared Kushner and Avi Berkowitz nominated for Nobel Peace Prize
New Zealand prof compares SodaStream to Nazi collaborator
Rejecting restitution calls for survivors, Amsterdam gives Jewish groups $11M

Leave Your Reply