US/World News

Starbucks may buy stake in Israel’s SodaStream

(JNS.org) American global coffee giant Starbucks is reportedly in talks with the Israel-based SodaStream beverage-carbonation company to buy a 10 percent stake in the company, Globes reported. Sources indicate that both sides are close to announcing the deal, which would value SodaStream at $1.1 billion, 30 percent above its current market price of $850 million. According to the report, SodaStream is looking for a partnership similar to the one between coffee machine maker Green Mountain Coffee and Coca-Cola, where the two companies are collaborating on their own home carbonated beverage machines. “Collaboration with Starbucks would give SodaStream a distribution platform and marketing incentives, such as sales campaigns and special flavors for Starbucks customers,” the Globes report said.

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